Which of the following statements accurately compares marketing to final consumers with marketing to organizational customers?
Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.
Business-to-business marketing includes marketing to final consumers.
Marketing to organizations is just like marketing to final consumers.
Firms may choose to serve either organizational buyers or final consumers, but not both.
Consumers are more likely to utilize purchasing specifications as compared to B2B buyers.
Answer: Purchasing decisions by organizational buyers are usually more economic and less emotional as compared to consumers.