If automakers were to segment Justin based upon the specific benefits he was seeking - like a vehicle that fit with his active lifestyle - this this would be segmenting by _____________ dimensions.

If automakers were to segment Justin based upon the specific benefits he was seeking - like a vehicle that fit with his active lifestyle - this this would be segmenting by _____________ dimensions.

If automakers were to segment Justin based upon the specific benefits he was seeking - like a vehicle that fit with his active lifestyle - this this would be segmenting by _____________ dimensions.



geographic



behavioral



demographic



physiological



ethnographic



Answer: behavioral


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