In an attempt to re-establish a prominent market dominance, Merith Vern, a goods transportation company, performed a study of its current and potential environment in which its service would be marketed. In this scenario, Merith Vern has most likely used _____ in an attempt to re-establish the prominence of its service in the market.
a. a mission statement
b. a SWOT analysis
c. the General Electric model
d. Ansoff's strategic opportunity matrix
Answer: b. a SWOT analysis
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Marketing
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