Which of the following statements is true of cost leadership in the context of cost competitive advantage?
a. It results from providing unique and valuable products to buyers at lower costs.
b. It results from controlling overhead costs and avoiding marginal customers.
c. It is obtained by introducing frills and options to a product or service.
d. It is obtained by effectively serving a single segment of the market.
Answer: b. It results from controlling overhead costs and avoiding marginal customers.
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Marketing
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