In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we typically see industry pricing dropping over time?
a. Introduction
B. GROWTH
c. Maturity
d. Decline
e. Could appear in ANY stage of the PLC
Answer: B
Marketing MCQ
Marketing
In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we typically see industry pricing dropping over time?