Jessica wants to buy a lipstick on her way to a party. She decides to buy it at a nearby Clean & Glow outlet. She finds that all the lipsticks in that outlet are priced higher than the lipsticks in other outlets. However, she buys one lipstick as the store is the only outlet on her way to the party. This is an example of an effective _____.
a. trade allowance
b. rebate
c. distribution network
d. shopping bot
Answer: c.
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Marketing
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