Which of the following is a reason why managers must choose a price that is not too high or too low?
a. The price of a product should match the value of the product as perceived by target consumers.
b. Low-cost products just reach a break-even point, but do not earn any profits.
c. Setting a moderate price is a safe measure considering that demand fluctuates over time.
d. Sales opportunities decrease when the perceived quality of a product is more than its actual quality.
Answer: a.
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Marketing
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