Stores offering low-quality alternatives to luxury products at low prices most likely follow a ________ positioning strategy.
A) more-for-the-same
B) more-for-less
C) same-for-less
D) less-for-much-less
E) more-for-more
Answer: D) less-for-much-less
Marketing MCQ
Marketing Chapter 6
Stores offering low-quality alternatives to luxury products at low prices most likely follow a ________ positioning strategy.