Marketing MCQ
Marketing Chapter 6
Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices?
Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices?
Which of the following strategies is most likely to be followed by firms that position themselves as caterers of the best products at economical prices?
A) more for the same
B) more for less
C) same for less
D) more for more
E) less for much less
Answer: B) more for less
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