The __________ is the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.

The __________ is the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces.




a) macroenvironment

b) marketing environment

c) microenvironment

d) public



Answer: a) macroenvironment


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