The marketing environment is __________.
a) the actors close to the company that affect its ability to serve its customers—the company, suppliers, marketing intermediaries, customer markets, competitors, and public
b) any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives
c) the larger societal forces that affect the microenvironment—demographic, economic, natural, technological, political, and cultural forces
d) the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers
Answer: d) the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers