Which of the following examples illustrates a niche strategy?
a. Libra Inc., a motor company, using new production techniques to achieve economies of scale
b. Alpha Electronics deciding to dissolve one of its strategic business units
c. Venus Inc. selling products similar to the ones available in the market
d. Relish, a confectionery store, selling handcrafted chocolates in only one city
Answer: Relish, a confectionery store, selling handcrafted chocolates in only one city