Which of the following examples illustrates a niche strategy?

Which of the following examples illustrates a niche strategy?



a. ​Libra Inc., a motor company, using new production techniques to achieve economies of scale

b. ​Alpha Electronics deciding to dissolve one of its strategic business units

c. ​Venus Inc. selling products similar to the ones available in the market

d. ​Relish, a confectionery store, selling handcrafted chocolates in only one city



Answer: Relish, a confectionery store, selling handcrafted chocolates in only one city


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