Which of the following statements is true about a niche strategy?
a. Only large companies can implement a niche strategy.
b. Companies that adopt a niche strategy have only a small number of customers.
c. Only the companies that do not have competitors can adopt a niche strategy.
d. Companies that adopt a niche strategy can only gain a price advantage over competitors.
Answer: Companies that adopt a niche strategy have only a small number of customers.
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Marketing
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