Which of the following statements is true of firms that adopt marketing concepts?
a. They believe that good promotion and advertising strategies can save a bad product.
b. They focus on integrating all the organization's activities to satisfy customer wants.
c. They believe that price is the most important variable for customers to buy a product.
d. They focus on aggressive marketing strategies assuming that customers will buy products they do not need.
Answer: b. They focus on integrating all the organization's activities to satisfy customer wants.
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