Which of the following statements is true of value-based pricing?
a. It gives minimal focus on the quality of the product and demands of the consumers.
b. The price of the product is set extremely low initially to keep competitors away and then raised thereafter.
c. The price of the product is set at a level that seems to a customer to be a good price compared with the prices of other options.
d. Pricing starts with considering the production costs, competitors, and, lastly, the consumers.
Answer: c.