A few years ago, Young and Rubicam, Inc. developed the "Softer Side of Sears" campaign to target middle-income women. This agency provided research about that segment, media choices, and complete production of advertising for Sears. Young and Rubicam is an example of a(n)
A image consultant.
B consulting firm.
C limited-service advertising agency.
D in-house agency.
E full-service advertising agency.
Answer: E full-service advertising agency.