Amazon wanted lower retail prices for e-books to
a.
lower royalties to authors.
b.
eliminate distributors.
c.
raise prices overall for printed books.
d.
undermine its rival, Nook.
e.
build its e-book business.
Answer: build its e-book business.
Marketing MCQ
a.
lower royalties to authors.
b.
eliminate distributors.
c.
raise prices overall for printed books.
d.
undermine its rival, Nook.
e.
build its e-book business.
Answer: build its e-book business.