As a brand manager for Frito Lay, you recognize that consumers are likely to buy based on hunger and product availability, and not go to a specialty store just to buy your snacks. Based on this, you would like to have your snack chips sold in every grocery store, convenience store, restaurant, and vending machine possible. Which of the following types of channel coverage would you like to achieve?

As a brand manager for Frito Lay, you recognize that consumers are likely to buy based on hunger and product availability, and not go to a specialty store just to buy your snacks. Based on this, you would like to have your snack chips sold in every grocery store, convenience store, restaurant, and vending machine possible. Which of the following types of channel coverage would you like to achieve?

As a brand manager for Frito Lay, you recognize that consumers are likely to buy based on hunger and product availability, and not go to a specialty store just to buy your snacks. Based on this, you would like to have your snack chips sold in every grocery store, convenience store, restaurant, and vending machine possible. Which of the following types of channel coverage would you like to achieve?



A. exclusive

B. differentiated

C. full-market

D. selective

E. intensive



Answer: E


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