On November 27, 2015, Forbes announced that Google's Chromecast attained a 35% market share in the digital media streamer market, while Apple attained 20% market share. Because of this, executives at Apple want to use comparative parity budgeting in an attempt to match Google's market share. By how much will executives have to raise share of voice to achieve their desired market share growth?

On November 27, 2015, Forbes announced that Google's Chromecast attained a 35% market share in the digital media streamer market, while Apple attained 20% market share. Because of this, executives at Apple want to use comparative parity budgeting in an attempt to match Google's market share. By how much will executives have to raise share of voice to achieve their desired market share growth?

On November 27, 2015, Forbes announced that Google's Chromecast attained a 35% market share in the digital media streamer market, while Apple attained 20% market share. Because of this, executives at Apple want to use comparative parity budgeting in an attempt to match Google's market share. By how much will executives have to raise share of voice to achieve their desired market share growth?



A. 52.50%

B. 22.50%

C. 35.00%

D. 15.00%

E. 13.33%



Answer: B


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