As a situational influence, antecedent states include
a) the purpose of the purchase
b) the amount of cash on hand
c) other people present
d) the time of day
e) the crowding in retail stores
Answer: b) the amount of cash on hand
Marketing MCQ
a) the purpose of the purchase
b) the amount of cash on hand
c) other people present
d) the time of day
e) the crowding in retail stores
Answer: b) the amount of cash on hand