Marketing MCQ
Marketing
Harley, the information technology manager for an engineering firm, was very involved in the purchase process for acquiring cloud storage for both current and archived drawings and calculations that engineers generate. The vice president of operations made the final choice. Here, Harley performed what function in the buying center?
Harley, the information technology manager for an engineering firm, was very involved in the purchase process for acquiring cloud storage for both current and archived drawings and calculations that engineers generate. The vice president of operations made the final choice. Here, Harley performed what function in the buying center?
Harley, the information technology manager for an engineering firm, was very involved in the purchase process for acquiring cloud storage for both current and archived drawings and calculations that engineers generate. The vice president of operations made the final choice. Here, Harley performed what function in the buying center?
a) influencer
b) buyer
c) decider
d) user
e) consumer
Answer: a) influencer
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