Large multistore chain resellers like Target, 7-Eleven convenience stores, and Safeway use a buying committee that differs from the typical buying center in that it is

Large multistore chain resellers like Target, 7-Eleven convenience stores, and Safeway use a buying committee that differs from the typical buying center in that it is



a) highly formalized


b) not compromised of cross- functional members


c) concerned primarily about vendor diversity


d) able to sign a binding contract that prohibits product modifications


e) employs reverse auctions rather than traditional ones



Answer: a) highly formalized


Learn More :