If a customer is reluctant to try a new product because she's afraid of what her friends might think, the company is most likely facing a(n) __________ barrier.
A usage
B risk
C value
D emotional
E psychological
Answer: E psychological
Marketing MCQ
Marketing
If a customer is reluctant to try a new product because she's afraid of what her friends might think, the company is most likely facing a(n) __________ barrier.