Which of the following statements concerning the pricing of services is most accurate?
A Consumers generally find the pricing of consumer services more realistic than the pricing of consumer products.
B Service pricing is generally subjective and not based on formulas or break-even points.
C Service pricing is relatively insensitive to consumer service quality perceptions.
D Service pricing plays a role in balancing consumer demand for services.
E Service pricing only considers monetary costs to deliver the service.
Answer: D Service pricing plays a role in balancing consumer demand for services.