If a firm's marketing dashboard displays a CDI under 100 for a consumer packaged good, such as General Mills' Warm Delights Minis, this indicates which of the following?
a.
a weak brand position in a segment
b.
a strong brand position in a segment
c.
above-average product category purchases by a market segment
d.
below-average product category purchases by a market segment
e.
There is not enough information to make any conclusions.
Answer: below-average product category purchases by a market segment