In advertising, rating refers to
a) the geographic region to which an advertising campaign will be directed.
b) the gross number of individuals exposed to an advertisement.
c) the percentage of households in a market tuned to a particular TV or radio program.
d) the commonly used reference number that equates the customer likability rating for an advertisement multiplied by its frequency.
e) the average number of times a person in the target audience is exposed to the advertising message
Answer: c) the percentage of households in a market tuned to a particular TV or radio program.