In class we considered the activities that middlemen (aka intermediaries) perform. As a general rule, we say that you may be able to eliminate middlemen, but not the essential distribution activities they perform. However, we also considered an interesting example where a marketer seems to been able to eliminate most (if not all) of the middleman activities. Base on lecture, who was able to do this?

In class we considered the activities that middlemen (aka intermediaries) perform. As a general rule, we say that you may be able to eliminate middlemen, but not the essential distribution activities they perform. However, we also considered an interesting example where a marketer seems to been able to eliminate most (if not all) of the middleman activities. Base on lecture, who was able to do this?

In class we considered the activities that middlemen (aka intermediaries) perform. As a general rule, we say that you may be able to eliminate middlemen, but not the essential distribution activities they perform. However, we also considered an interesting example where a marketer seems to been able to eliminate most (if not all) of the middleman activities. Base on lecture, who was able to do this?



a.

The Who

b.

Jay-Z

c.

Toys "R" Us

d.

Radiohead

e.

Television Face



Answer: Radiohead


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