In class, we considered the case of a Corporate Owned Vertical Marketing Systems. One good example of such a system is:

In class, we considered the case of a Corporate Owned Vertical Marketing Systems. One good example of such a system is:



a.

Midas muffler shops

b.

The Independent Grocery Association (IGA)

c.

Kraft selling its mayo in Acme stores

d.

General Electric selling light bulbs in local hardware stores

e.

Nike selling its products in a "Niketown" in New York City.



Answer: Nike selling its products in a "Niketown" in New York City.


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