In class, we discussed the fact that service providers need to focus on the service dimensions valued by their customers. Which of the following dimensions is NOT a dimension valued by consumers in the casual dining segment?
a.
They want their casual dining restaurants to stand for something unique
b.
They want lower prices
c.
They want better food
d.
They want a slower paced, relaxed dining experience
e.
They want better looking stores
Answer: They want a slower paced, relaxed dining experience