In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we find slow to no growth in industry sales of our product?

In class, we discussed the Product Life Cycle (PLC) concept. In which stage of the PLC would we find slow to no growth in industry sales of our product?



a.

Introduction

b.

Growth

c.

Maturity

d.

Decline

e.

Could appear in ANY stage of the PLC



Answer: Maturity


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