In class, we noted that the Gap, Inc. operates several brands in order to make it easy for people to express their personal style. Their brands include the Gap, Banana Republic, Old Navy, and Piperlime. What approach to segmentation is the Gap, Inc. using?

In class, we noted that the Gap, Inc. operates several brands in order to make it easy for people to express their personal style. Their brands include the Gap, Banana Republic, Old Navy, and Piperlime. What approach to segmentation is the Gap, Inc. using?

In class, we noted that the Gap, Inc. operates several brands in order to make it easy for people to express their personal style. Their brands include the Gap, Banana Republic, Old Navy, and Piperlime. What approach to segmentation is the Gap, Inc. using?



a.

Concentrated marketing

b.

Single-segment marketing

c.

Multiple-segment marketing

d.

Mass marketing

e.

Fashion pricing line strategy



Answer: Multiple-segment marketing


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