In class, we looked (once again) at Claritas/PRIZM segmentation. Claritas has used data to create how many "basic" segments?
a. 7
b. 14
c. 28
d. 42
e. 144
Answer: 14
Marketing MCQ
Marketing
In class, we looked (once again) at Claritas/PRIZM segmentation. Claritas has used data to create how many "basic" segments?