In class, we talked about channels of distribution. We noted that a new channel is created once the product form is significantly altered. Which of the following involves a new channel?

In class, we talked about channels of distribution. We noted that a new channel is created once the product form is significantly altered. Which of the following involves a new channel?



a.

A toy manufacturer ships its toys from a plant in China to a port in Los Angeles, then to a distribution center in Virginia, before getting them to stores on the East coast.

b.

McDonald's hamburger patties move in its trucks from the manufacturing plant to its retail outlets.

c.

The hardened steel used to make Stihl chainsaws is first made into the chain in Ohio, and then shipped to their Virginia Beach complex

d.

These ALL represent a change in the channel.

e.

None of these require a change in the channel of distribution.



Answer: The hardened steel used to make Stihl chainsaws is first made into the chain in Ohio, and then shipped to their Virginia Beach complex


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