In Marketing in the News, we heard that eBay's ad campaign tagline for the holiday season is "The gift they're waiting for is on eBay." To bring this home to consumers, what type of theme are they using in their ads?

In Marketing in the News, we heard that eBay's ad campaign tagline for the holiday season is "The gift they're waiting for is on eBay." To bring this home to consumers, what type of theme are they using in their ads?



a.

Emotional

b.

Risk

c.

Humor

d.

Fear

e.

Price



Answer: Emotional


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