In our discussion of "slide down the demand curve"pricing, we noted that it can be hard to know when to drop price. If we drop too soon, we ______.

In our discussion of "slide down the demand curve"pricing, we noted that it can be hard to know when to drop price. If we drop too soon, we ______.




a.

let competition in.

b.

increase our costs.

c.

need to advertise more heavily.

d.

increase profits.

e.

give up profits.



Answer: give up profits.


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