Institutional advertisements are
a) advertisements that reinforce previous knowledge of a product and build goodwill or an image for an organization.
b)any paid form of nonpersonal communication about an organization, good, service, or idea by an identified sponsor.
c)any paid form of advertising that tells people what a product is, what it can do, and where it can be found.
d)advertisements that build goodwill or an image for an organization rather than promote a specific good or service.
e)advertisements that promote the advantages of one product class over another.
Answer: d)advertisements that build goodwill or an image for an organization rather than promote a specific good or service.