Which of the following is a potential problem when using fear appeals in advertising?
a)Overly threatening messages have a negative effect on the intention to adapt behavior.
b)What adults find scary, children usually do not.
c)Many forms of media are hesitant to allow these ads to be shown because of liability concerns.
d)Most frightening advertisements offend someone.
e)Fear appeals undercut the image of the product's perceived quality.
Answer: a)Overly threatening messages have a negative effect on the intention to adapt behavior.