Intangible items such as airline trips, financial advice, or telephone calls that an organization provides to consumers are referred to as
a.
production goods.
b.
support products.
c.
services.
d.
goods.
e.
benefits.
Answer: services.
Marketing MCQ
a.
production goods.
b.
support products.
c.
services.
d.
goods.
e.
benefits.
Answer: services.