Product-line pricing involves determining (1) the lowest-priced product and price; (2) the highest-priced product and price; and (3) __________.
a.
the single most popular item in the line
b.
the least vulnerable product in the line
c.
the most frequently sold product in the line
d.
the most price-insensitive product in the line
e.
the price differentials for all other products in the line
Answer: the price differentials for all other products in the line