Reach refers to
A the geographic region to which an advertising campaign will be directed.
B the percentage of television sets tuned to a particular program.
C the number of different people or households exposed to an advertisement.
D the commonly used reference number that equates the customer likeability rating for an advertisement multiplied by its frequency.
E the average number of times a person in the target audience is exposed to the advertising message.
Answer: C the number of different people or households exposed to an advertisement.