Regarding goals and objectives, which of the following statements would be MOST ACCURATE?
a.
Objectives convert an organization's mission and business into long- and short-term performance targets.
b.
Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
c.
A company's goals and objectives are often worthy in intent, but unrealistic in practice because they are never accomplished during the specified time period.
d.
Goal-setting only applies to business firms; nonprofit organizations typically do not set goals because they don't earn a profit.
e.
The terms goal and objective should not be used interchangeably. Goals are philosophical while objectives are performance-based.
Answer: Objectives convert an organization's mission and business into long- and short-term performance targets.