Seasonal discounts are used by manufacturers to
a.
get rid of dated merchandise.
b.
prevent retailers from purchasing competitors' products.
c.
prolong the peak seasonal selling season.
d.
establish an immediate feeling of goodwill between the buyer and seller that hopefully will continue when prices return to normal.
e.
entice dealers to purchase seasonal merchandise earlier in the selling season.
Answer: entice dealers to purchase seasonal merchandise earlier in the selling season.