What is it called when a manufacturer offers discounts to resellers in the marketing channel on the basis of where they are in the channel?

What is it called when a manufacturer offers discounts to resellers in the marketing channel on the basis of where they are in the channel?

What is it called when a manufacturer offers discounts to resellers in the marketing channel on the basis of where they are in the channel?



a.

seasonal discounts

b.

trade discounts

c.

cash discounts

d.

promotional allowances

e.

trade-in allowances



Answer: trade discounts


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