When the National Cattlemen's Beef Association developed the "Beef, It's What's for Dinner" advertising campaign, it was trying to stimulate __________ demand.
a.
selective
b.
generic
c.
derived
d.
primary
e.
secondary
Answer: primary
Marketing MCQ
Marketing
When the National Cattlemen's Beef Association developed the "Beef, It's What's for Dinner" advertising campaign, it was trying to stimulate __________ demand.