Which Marketing Management philosophy assumes that customers want the most quality, performance, and features?
a. Production Concept
b. Product Concept
c. Selling Concept
d. Marketing Concept
e. Societal Marketing Concept
Answer: Product Concept
Marketing MCQ
a. Production Concept
b. Product Concept
c. Selling Concept
d. Marketing Concept
e. Societal Marketing Concept
Answer: Product Concept