Those who have flown on Singapore Air have experienced firsthand the great food that is served during the flight, the friendliness of the flight attendants, and the comfortable seating. Singapore Air creates customer value by providing its customers with
a. the best airport experience.
b. the most convenient flight schedules.
c. the best price for the distance traveled.
d. the best in-flight service.
e. the greatest sense of personal safety.
Answer: the best in-flight service.