Which of the following is a reason that online buying is so prominent in organizational markets?
a) this is legally required in most states
b) this is required by most of the largest buyers and sellers in the US
c) online transactions lead to more stable buyers-seller relationships
d) internet technology can reduce marketing costs, particularly sales and advertising expenses
e) using online technologies ensures contact with other technologically savvy organizations that are likely to have impressive financial statements.
Answer: d) internet technology can reduce marketing costs, particularly sales and advertising expenses