Marketing MCQ
Marketing
From among the buy classes, Procter & Gamble's purchase of a multimillion-dollar cloud-based data management system from Corning, Inc. for its corporate offices in Cincinnati would be considered a
From among the buy classes, Procter & Gamble's purchase of a multimillion-dollar cloud-based data management system from Corning, Inc. for its corporate offices in Cincinnati would be considered a
From among the buy classes, Procter & Gamble's purchase of a multimillion-dollar cloud-based data management system from Corning, Inc. for its corporate offices in Cincinnati would be considered a
a) modified rebuy
b) involved rebuy
c) complex buy
d) new buy
e) straight rebuy
Answer: d) new buy
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