Which of the following refers to the group of consumers born between 1946 and 1964?
A) Baby Boomers
B) Generation Y
C) Millennials
D) Generation X
E) Generation Z
Answer: A) Baby Boomers
Marketing MCQ
A) Baby Boomers
B) Generation Y
C) Millennials
D) Generation X
E) Generation Z
Answer: A) Baby Boomers