Which of the following refers to a technique that divides consumers into groups on the basis of how they act​ toward, feel​ about, or use a good or​ service?

Which of the following refers to a technique that divides consumers into groups on the basis of how they act​ toward, feel​ about, or use a good or​ service?


A) Generational marketing

B) Geographic segmentation

C) Gamer segment

D) Behavioral segmentation

E) Psychographics



Answer: D) Behavioral segmentation


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